ORANGE COUNTY ANNUAL SURVEY 1995

Methods

The Orange County Annual Survey, UCI, was co-directed by Mark Baldassare, professor and chair of urban 
and regional planning, and Cheryl Katz, research associate. The random telephone survey included 
interviews with 1,001 Orange County adult residents conducted August 18 to 27, 1995. 

We follow the methodology used in the 13 previous surveys. 

Interviewing was conducted on weekend days and weekday nights, using a computer-generated random sample 
of telephone numbers. Within a household, adult respondents were randomly chosen for interview. Each 
interview included 94 questions and took an average of 20 minutes to complete. The interviewing was 
conducted in English and Spanish, as needed. 

The completion rate for the survey was 74 percent. This rate is consistent with earlier Orange County 
Annual Surveys. Of the telephone numbers called, 20 percent resulted in completed interviews and 7 
percent were refusals. The field work was conducted by Interviewing Services of America in Van Nuys, CA. 

The sample was compared to the U.S. Census and state figures by city for Orange County, and was found to 
represent the actual regional distribution of Orange County residents. The sample's demographic 
characteristics were also closely comparable to the Census and other survey data for Orange County 
residents. 

The sampling error for this survey is +/- 3 percent at the 95 percent confidence level. This means that 
95 times out of 100, the results will be within 3 percentage points of what they would be if all adults 
in Orange County were interviewed. The sampling error for any subgroup would be larger. Sampling error is 
just one type of error to which surveys are subject. Results may also be affected by question wording, 
ordering, and survey timing.