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Charitable
Attitudes This year, we took a special look at charitable behavior and attitudes. We repeated 10 questions from a 1996 national survey for the Independent Sector conducted by the Gallup Organization. We also continue to examine trends in charitable giving and volunteering. Graph: Personal Motivations for Charitable Giving Orange County residents rank keeping taxes down as a top motivation for giving money to charity. Nearly two in three say this is a major reason they would make a donation, putting them well ahead of the number nationwide who say keeping taxes down is a major reason to give to charity. Other top motivations for giving money or volunteering time are residents' beliefs that those who have more should help those who have less (59%), and their desire to give back to society some of the benefits it gave to them (53%). Again, these reasons are considered far more important in Orange County than nationwide. Less motivating factors for Orange County residents include being encouraged by an employer (38%), helping individuals meet their material needs (29%), and being asked to contribute to charity by a friend (29%). County residents are still considerably more likely than the rest of the nation to say encouragement by an employer is a major motivation for giving time or money. They are similar to the national sentiments on the importance of helping people meet their needs and being asked to contribute by a friend. Residents under 35 and in households earning less than $50,000 a year are more likely to say they are motivated by an employer's encouragement (45%, 46%) and by the belief that those who have more should help those with less (66%, 63%). Younger residents are also more likely to say that being asked by a friend is a major motivating factor for giving (35%). Those who give $1,000 or more to charity (62%) and those
who do volunteer work (63%) are more likely to report being highly motivated
by a desire to give back to society. Major donors are also more likely
to say they want to help individuals meet material needs (38%). Among employed residents, 27 percent give through payroll deductions, while 47 percent do not have this option available at their workplace. Residents who earn $50,000 or more are more likely to give through payroll deductions (27%) than those who earn less (18%). Residents who are 55 and older are more likely to say they do not have the chance to give through payroll deductions (76%). Twenty-six percent of those who give more than $1,000 say they donate through payroll deductions. This is similar to the overall trend for all adults and employed residents. Orange County residents are more likely than the nation
to itemize their tax return (50% to 38%). Four in 10 say they filed
the long form on their 1996 federal income tax returns and claimed a
deduction for charitable donations. This is 14 points higher than nationwide.
Seven percent of residents itemized but did not claim a deduction for
donations to charity. Sixty-seven percent of those who give $1,000 or more to charity are using the long form and itemizing their charitable donations. One in four are not itemizing their tax deductions. Relatively few county residents leave money to charity in their wills. One in 10 says they have a will that includes a bequest to charity, while 20 percent have wills but have not made a charitable bequest. Nearly seven in 10 have not made a will. County residents are more likely than the nation to
say they have no will (68% to 58%), and slightly more likely to say
they have left a charitable bequest (10% to 5%). One in three residents say they were not asked to give
to a charitable organization in the past year, while 67 percent say
they have been solicited. Residents are slightly more likely than the
nation to say they have been asked to give (67% to 60%). Eighty-four percent of those who gave $1,000 or more to charity in the past year have been solicited, which is much higher than the countywide average. As for charitable giving, 30 percent of county residents
said they gave $500 or more to charities in the past year, while 47
percent of households earning $50,000 or more reported this level of
giving. These numbers are similar to last year and an increase from
two years ago. County residents reported a median donation of $226 - down slightly from a year ago and higher than the median for giving reported in 1995. This year's median rate of giving is similar to the reported average of $220 for the previous 10 years. Eleven percent said they gave nothing to charities,
26 percent gave $1-$100 this year, 33 percent gave $101-$500, 8 percent
gave $501-$999 and 22 percent gave $1,000 or more. Finally, volunteering was unchanged this year. Forty-eight percent of residents say they did some volunteer work in the past year, compared to 50 percent in the 1996 survey. Twenty-two percent volunteered for more than one charity, which is lower than the 28 percent who reported this level of participation in the 1996 surve y. This year's overall rate of volunteering is higher than in 1995 (44%), though below the rate in 1994 (55%). The number of Orange County residents who did some volunteer work is the same as the rate found nationwide (49%), according to a recent Gallup survey. |
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